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Introduction to electronic commerce Efraim Turban ... [et al.].

Contributor(s): Material type: TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011.Edition: 3rd edDescription: xlii, 495 pages : illustration ; 26 cmISBN:
  • 0136109233
  • 9780136109235
Subject(s): LOC classification:
  • HF5548.32 .I57 2011
Online resources:
Contents:
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Red Spot Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100003958
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100018747
Red Spot Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100016633
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100016641
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100016640
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100016639
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100016638
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100016637
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100016636
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100016635
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100016634
Open Shelf Albukhary International University LEVEL 2 HF 5548.32 .I57 2011 (Browse shelf(Opens below)) Available 1100003957
Total holds: 0

Prev. ed. published under author: Efraim Turban.

Includes bibliographical references and index.

Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.

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