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Events management : principles and practice / Razaq Raj; Paul Walters; Tahir Rashid

By: Contributor(s): Material type: TextLanguage: English Publication details: Los Angeles : SAGE, cop. 2013.Description: vi, 392 p. ; 23 cmISBN:
  • 1446200728
  • 9781446200728
  • 9781446200735
Subject(s): LOC classification:
  • GT  3405 .R34 2013
Contents:
PART ONE: CONCEPT AND MANAGEMENTIntroduction to Events ManagementEvents Destinations and ManagementEvent EntrepreneurshipHuman Resource ManagementPART TWO: FINANCE AND LAW Financial Management in the Events IndustryCosting, Pricing and Capital in Events Industry Project Management and FinancingLegal, Security, Safety and Risk ManagementPART THREE: MARKETING AND MEDIAEvent SponsorshipMarketing Process, Communications and Public RelationsNew Multimedia Technology for Events OrganizersPART FOUR: PREPARATION AND OPERATIONEvents Assessing, Planning and MonitoringEvent Logistics: An Integrated ApproachEvent Production, Design and LightingPART FIVE: EVENTS AND BEYONDSustainable Festivals and EventsLong-Term Legacy and ImpactsThe Future of the Events Industry
Summary: This Second Edition combines a detailed application of theory with practical examples and terminology to provide students with the relevant skills and knowledge essential for a career in Events Management.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 GT 3405 .R34 2013 (Browse shelf(Opens below)) Available 1100031717
Total holds: 0

PART ONE: CONCEPT AND MANAGEMENTIntroduction to Events ManagementEvents Destinations and ManagementEvent EntrepreneurshipHuman Resource ManagementPART TWO: FINANCE AND LAW Financial Management in the Events IndustryCosting, Pricing and Capital in Events Industry Project Management and FinancingLegal, Security, Safety and Risk ManagementPART THREE: MARKETING AND MEDIAEvent SponsorshipMarketing Process, Communications and Public RelationsNew Multimedia Technology for Events OrganizersPART FOUR: PREPARATION AND OPERATIONEvents Assessing, Planning and MonitoringEvent Logistics: An Integrated ApproachEvent Production, Design and LightingPART FIVE: EVENTS AND BEYONDSustainable Festivals and EventsLong-Term Legacy and ImpactsThe Future of the Events Industry

This Second Edition combines a detailed application of theory with practical examples and terminology to provide students with the relevant skills and knowledge essential for a career in Events Management.

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