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Events management : principles and practice / Razaq Raj; Paul Walters; Tahir Rashid

By: Contributor(s): Material type: TextLanguage: English Publication details: Los Angeles : SAGE, cop. 2013.Description: vi, 392 p. ; 23 cmISBN:
  • 1446200728
  • 9781446200728
  • 9781446200735
Subject(s): LOC classification:
  • GT  3405 .R34 2013
Contents:
PART ONE: CONCEPT AND MANAGEMENTIntroduction to Events ManagementEvents Destinations and ManagementEvent EntrepreneurshipHuman Resource ManagementPART TWO: FINANCE AND LAW Financial Management in the Events IndustryCosting, Pricing and Capital in Events Industry Project Management and FinancingLegal, Security, Safety and Risk ManagementPART THREE: MARKETING AND MEDIAEvent SponsorshipMarketing Process, Communications and Public RelationsNew Multimedia Technology for Events OrganizersPART FOUR: PREPARATION AND OPERATIONEvents Assessing, Planning and MonitoringEvent Logistics: An Integrated ApproachEvent Production, Design and LightingPART FIVE: EVENTS AND BEYONDSustainable Festivals and EventsLong-Term Legacy and ImpactsThe Future of the Events Industry
Summary: This Second Edition combines a detailed application of theory with practical examples and terminology to provide students with the relevant skills and knowledge essential for a career in Events Management.
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Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 GT 3405 .R34 2013 (Browse shelf(Opens below)) Available 1100031717
Total holds: 0

PART ONE: CONCEPT AND MANAGEMENTIntroduction to Events ManagementEvents Destinations and ManagementEvent EntrepreneurshipHuman Resource ManagementPART TWO: FINANCE AND LAW Financial Management in the Events IndustryCosting, Pricing and Capital in Events Industry Project Management and FinancingLegal, Security, Safety and Risk ManagementPART THREE: MARKETING AND MEDIAEvent SponsorshipMarketing Process, Communications and Public RelationsNew Multimedia Technology for Events OrganizersPART FOUR: PREPARATION AND OPERATIONEvents Assessing, Planning and MonitoringEvent Logistics: An Integrated ApproachEvent Production, Design and LightingPART FIVE: EVENTS AND BEYONDSustainable Festivals and EventsLong-Term Legacy and ImpactsThe Future of the Events Industry

This Second Edition combines a detailed application of theory with practical examples and terminology to provide students with the relevant skills and knowledge essential for a career in Events Management.

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