Includes index.

Part 1: Laying the Groundwork for Small Business Chapter One: Introduction Chapter Two: Individuals and Small Business Start-Ups Chapter Three: Business Idea Generation and Initial Evaluation Part 2: Due Diligence on The Business Idea Chapter Four: External Analysis Chapter Five: Business Mission and Strategy Chapter Six: Analyzing Cash Flow and Other Financial Information Part 3: Establishing the Business Chapter Seven: Establishing the Legal Foundation Chapter Eight: Establishing Operations Chapter Nine: Financing and Accounting Part 4: Building the Business Chapter Ten: Human Resource Management Chapter Eleven: Marketing Chapter Twelve: Financial Analysis Part 5: Other Issues Chapter Thirteen: Exit/Harvest/Turnaround Chapter Fourteen: Franchising and Purchasing an Existing Business Appendix Glossary References Credits Index

Taking a problem-based learning approach that works through real problems faced by entrepreneurs and small business owners, this title puts the student in the roles of financial analyst, marketer, and business owner to find solutions. It provides students with the necessary foundation to design, start, and manage a small business.