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Entrepreneurship : a small business approach / Charles E. Bamford, Garry D. Bruton.

By: Material type: TextTextPublication details: New York: McGrawHill , 2011.Description: 346 p. ; col. ill., ; 28cmISBN:
  • 9780071221221
  • 0073403113
  • 9780073403113
Subject(s): LOC classification:
  • HD 62.5 \b .B36 2011
Contents:
Part 1: Laying the Groundwork for Small Business Chapter One: Introduction Chapter Two: Individuals and Small Business Start-Ups Chapter Three: Business Idea Generation and Initial Evaluation Part 2: Due Diligence on The Business Idea Chapter Four: External Analysis Chapter Five: Business Mission and Strategy Chapter Six: Analyzing Cash Flow and Other Financial Information Part 3: Establishing the Business Chapter Seven: Establishing the Legal Foundation Chapter Eight: Establishing Operations Chapter Nine: Financing and Accounting Part 4: Building the Business Chapter Ten: Human Resource Management Chapter Eleven: Marketing Chapter Twelve: Financial Analysis Part 5: Other Issues Chapter Thirteen: Exit/Harvest/Turnaround Chapter Fourteen: Franchising and Purchasing an Existing Business Appendix Glossary References Credits Index
Summary: Taking a problem-based learning approach that works through real problems faced by entrepreneurs and small business owners, this title puts the student in the roles of financial analyst, marketer, and business owner to find solutions. It provides students with the necessary foundation to design, start, and manage a small business.
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Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HD 62.5 .B36 2011 (Browse shelf(Opens below)) Available 1100032243
Total holds: 0

Includes index.

Part 1: Laying the Groundwork for Small Business Chapter One: Introduction Chapter Two: Individuals and Small Business Start-Ups Chapter Three: Business Idea Generation and Initial Evaluation Part 2: Due Diligence on The Business Idea Chapter Four: External Analysis Chapter Five: Business Mission and Strategy Chapter Six: Analyzing Cash Flow and Other Financial Information Part 3: Establishing the Business Chapter Seven: Establishing the Legal Foundation Chapter Eight: Establishing Operations Chapter Nine: Financing and Accounting Part 4: Building the Business Chapter Ten: Human Resource Management Chapter Eleven: Marketing Chapter Twelve: Financial Analysis Part 5: Other Issues Chapter Thirteen: Exit/Harvest/Turnaround Chapter Fourteen: Franchising and Purchasing an Existing Business Appendix Glossary References Credits Index

Taking a problem-based learning approach that works through real problems faced by entrepreneurs and small business owners, this title puts the student in the roles of financial analyst, marketer, and business owner to find solutions. It provides students with the necessary foundation to design, start, and manage a small business.

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