A basic dilemma confronting today's manager is how to be both profitable and moral. Making profits through immoral means-such as deceiving investors or customers-is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically. Through logical argument and various examples, this book shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

Includes bibliographical references and index.

Introduction: How to Be Profitable and Moral --
Values as End Goals, Principles as Road Maps --
Why Egoism? --
Rationality as the Primary Virtue --
Productiveness --
Honesty --
Justice --
Independence --
Integrity --
Pride --
Common Misconceptions about Egoism --
The Social Context of Business: Capitalism, Rights, Government and the Current Reality --
How to Pursue Rational Self-Interest in a Mixed Economy.

According to conventional morality, either a business manager maximizes profits and compromises on morality, or sacrifices profits in order to remain moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to managers who want to be both profitable and moral.