Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele.

By:

East, Robert, 1940-

Contributor(s):

Material type: Text

TextPublication details: Los Angeles : Sage Publications, c2008.Description: viii, 334 pages : illustrations ; 24 cmISBN:

9788132103158
9781412934312

Subject(s):

LOC classification:

HF 5415.32 .E378 2008

Contents:

Pt. 1. Introduction -- 1. Ideas and Explanations in Consumer Research -- Pt. 2. Consumption Patterns -- 2. Customer Loyalty -- 3. Brand Knowledge, Brand Equity and Brand Extension -- 4. Stationary Markets -- 5. Market Dynamics -- Pt. 3. Explaining Decision-Making -- 6. Predicting and Explaining Behaviour -- 7. Information Processing and Decision-making -- 8. Consumer Satisfaction and Quality -- Pt. 4. Market Response -- 9. Consumer Response to Price and Sales Promotions -- 10. The Retail Context -- 11. Word-Of-Mouth Influence -- 12. The Response to Advertising.

Summary: Written by trusted and respected academics, this book includes the psychological and social issues that students cover on their courses, along with exploration of more quantitative approaches to marketing research and 'evidence based' marketing solutions.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415.32 .E27 2013 (Browse shelf(Opens below))	Available	1100031966
Open Shelf	Albukhary International University LEVEL 2	HF 5415.32 .E378 2008 (Browse shelf(Opens below))	Available	1100025234

Total holds: 0

Includes bibliographical references (p. [294]-322 and indexes.

Pt. 1. Introduction --
1. Ideas and Explanations in Consumer Research --
Pt. 2. Consumption Patterns --
2. Customer Loyalty --
3. Brand Knowledge, Brand Equity and Brand Extension --
4. Stationary Markets --
5. Market Dynamics --
Pt. 3. Explaining Decision-Making --
6. Predicting and Explaining Behaviour --
7. Information Processing and Decision-making --
8. Consumer Satisfaction and Quality --
Pt. 4. Market Response --
9. Consumer Response to Price and Sales Promotions --
10. The Retail Context --
11. Word-Of-Mouth Influence --
12. The Response to Advertising.

Written by trusted and respected academics, this book includes the psychological and social issues that students cover on their courses, along with exploration of more quantitative approaches to marketing research and 'evidence based' marketing solutions.

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