The social commerce handbook : 20 secrets for turning social media into social sales / Paul Marsden and Paul Chaney.
Material type:
TextPublication details: New York : McGraw-Hill, c2013.Description: xx, 186 pages ; 23 cmISBN: - 9780071802024
- 0071802029
- HF 5415.1265 .M37 2013
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Open Shelf | Albukhary International University LEVEL 2 | HF 5415.1265 .M37 2013 (Browse shelf(Opens below)) | Available | 1100027314 |
The hype over social media is over. Now it's time to make social media pay. ""The Social Commerce Handbook" provides a practical road map for not only mastering but also monetizing your social media investment." (Mark Ellis, Managing Director, Syzygy, a WPP Group digital agency). You can learn the secrets to unlocking sales with the "Big Five" - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, "The Social Commerce Handbook" distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning "Likes" into "Buys". Features: the power of social utility; the appeal of social gifting; the importance of social curation; the role of social status; and the value of social intelligence.
Includes bibliographical references (p. 169-174) and index.
Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.
Presents the next big phase in social media marketing: selling directly through social media sites, including Facebook, Twitter, Foursquare, and more. This book teaches techniques and best practices brands like Etsy, Zappos, Groupon, and Apple, have used to build profitable strategies for turning interaction into transactions.
Helps you learn the secrets to unlocking sales with the "Big Five" - YouTube, Pinterest, Facebook, Twitter, and LinkedIn - and seize new sales opportunities from emerging social technology. This title distills the real-world experience of successful social commerce businesses - from Apple to Zappos - into 20secrets for turning "Likes" into "Buys".
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