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Blogging to drive business : create and maintain valuable customer connections / by Eric Butow & Rebecca Bollwitt.

By: Contributor(s): Material type: TextTextPublication details: Indianapolis, Indiana : Que, c2013.Edition: Second editionDescription: xiv, 268 pages : illustrations ; 23 cmISBN:
  • 9780789749949
  • 0789749947
Subject(s): LOC classification:
  • HF 5415.1265  .B88 2013
Contents:
Why are blogs so important? -- Making the most of your blog with marketing tools -- Creating a blogging strategy -- Blogging responsibly -- Choosing a blog topic -- Designing your blog? -- Who will write the blog? -- Getting eyeballs to your blog -- Getting interactive with multimedia blogging -- Taking advantage of Web 3.0 blogs -- Maximizing your blog's ROI.
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Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HF 5415.1265 .B88 2013 (Browse shelf(Opens below)) Available 1100027240
Total holds: 0

Includes index.

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more-building your business and increasing your profits.

Why are blogs so important? -- Making the most of your blog with marketing tools -- Creating a blogging strategy -- Blogging responsibly -- Choosing a blog topic -- Designing your blog? -- Who will write the blog? -- Getting eyeballs to your blog -- Getting interactive with multimedia blogging -- Taking advantage of Web 3.0 blogs -- Maximizing your blog's ROI.

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