This title includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable. "Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant". (Jim McCann, founder of 1-800- FLOWERS.COM and Celebrations.com). "Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world". (Seth Godin, author of "Poke the Box"). ""Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human-being likeable-will get you far". (Scott Monty, Global Digital Communications, Ford Motor Company). "Dave gives you what you need: practical, specific how-to advice to get people talking about you". (Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking").
About the Book: A friend's recommendation is far more powerful than any advertisement today. It seems that everyone is connected 24 hours a day, seven days a week to Facebook, Twitter, Pinterest, and many other social sites. Each opinion, judgment, and idea is sent out to the world the moment it's formed. Recommendations travel farther - and faster - than ever before. There's no doubt a marketing revolution is afoot. TV, radio, and print ads are out - and personal likeability is in. When it comes to your business, one Facebook "like," one Twitter retweet, or one blog post share can translate into major sales. But how do you get people to click? Written by Dave Kerpen-the expert on turning likeability into measurable profits - "Likeable Social Media" is about harnessing the power of the social web to build effective word-of-mouth marketing campaigns that will transform your business. In this fun but highly substantive read, Kerpen gives you the information and tools you need to truly engage your customers and help them spread your message far and wide.
He reveals all the secrets to popularizing a brand by being authentic, engaging, and transparent-and he teaches you the same methods he used to redefine brands such as 1-800-FLOWERS.com, Neutrogena, Verizon FiOS, and dozens more. "Likeable Social Media" teaches you the ins and outs of: listening to your customers; defining your target audience; attracting your first fans; creating a dialog with customers; responding to good and bad comments; providing value; delivering excitement, delight, and surprise; and, creating and maintaining an authentic brand personality is the key to social media business success. "Likeable Social Media" will get you there at little or no cost to your business.

Includes bibliographical references (pages 251-252) and index.

1. Listen first, and never stop listening --
2. Way beyond 'women 25-54': define your target audience better than ever --
3. Think- and act- like your consumer --
4. Invite your customers to be your first fans --
5. Engage; create true dialogue with, and between, your customers --
6. Respond quickly to all bad comments --
7. Respond to the good comments, too --
8. Be authentic --
9. Be honest and transparent --
10. Should you ask a lot of questions? --
11. Provide value (yes, for free!) --
12. Share stories (they're social currency!) --
13. Inspire your customers to share stories --
14. Integrate social media into the entire customer experience --
15. Use social network ads for greater impact --
16. Admit when you screw up, then leverage your mistakes --
17. Consistently deliver excitement, surprise and delight --
18. Don't sell! Just make it easy and compelling for customers to buy --
Conclusion: Just be likeable.

The secret to successful word-of-mouth marketing on the social web is easy: Be Likeable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther--and faster--than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. "Likeable Social Media" provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, "Likeable Social Media" is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.