Consumer behavior and marketing strategy / by J. Paul Peter, and Jerry C. Olson
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: India : Tata McGraw-Hill Education India, c2005 Edition: 7th editionDescription: xxv, 578 pages : illustrations ; 27 cmISBN: - 0070601585
- 9780070601581
- HF 5415.3 .P48 2005
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Open Shelf | Albukhary International University LEVEL 2 | HF 5415.3 .P48 2005 (Browse shelf(Opens below)) | Available | 1100027353 |
Total holds: 0
Various multi-media instructional materials are available to supplement the text
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