Consumer behavior and marketing strategy / by J. Paul Peter, and Jerry C. Olson

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: India : Tata McGraw-Hill Education India, c2005 Edition: 7th editionDescription: xxv, 578 pages : illustrations ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415.3 .P48 2005 (Browse shelf(Opens below))	Available	1100027353

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Various multi-media instructional materials are available to supplement the text

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