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Consumer behavior : concepts and applications / by David L Loudon, and Albert J della Bitta

By: Contributor(s): Material type: TextPublication details: India : Tata McGraw-Hill Education India, c2002Edition: 4th, international editionDescription: xxiii, 788 pages : illustrations ; 26 cmISBN:
  • 0070473811
  • 9780070473812
Subject(s): LOC classification:
  • HF 5415.32  .L68 2002
Contents:
Part 1: Studying consumer behaviour; understanding consumer and market segments. -- Part 2: Environmental influences on consumer behavior; culture; subcultures; social class; social groups; family; personal influence and diffusion of innovations. -- Part 3: Individual determinants of consumer behaviour; personality and self-concept; motivation and involvement; information processing; learning and memory; attitudes; changing attitudes. -- Part 4: Consumer decision processes; problem recognition; search and evaluation; purchasing processes; postpurchase behavior. -- Part 5: Additional dimensions; researching and modelling consumer behaviour; consumerism; organisational buying behaviour.
Summary: Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 HF 5415.32 .L68 2002 (Browse shelf(Opens below)) Available 1100027357
Total holds: 0

Includes bibliographical references

Part 1: Studying consumer behaviour; understanding consumer and market segments. -- Part 2: Environmental influences on consumer behavior; culture; subcultures; social class; social groups; family; personal influence and diffusion of innovations. -- Part 3: Individual determinants of consumer behaviour; personality and self-concept; motivation and involvement; information processing; learning and memory; attitudes; changing attitudes. -- Part 4: Consumer decision processes; problem recognition; search and evaluation; purchasing processes; postpurchase behavior. -- Part 5: Additional dimensions; researching and modelling consumer behaviour; consumerism; organisational buying behaviour.

Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.

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