Branding television / Catherine Johnson.
Material type:
- 9780415548427 (alk. paper)
- 9780415548434 (pbk. : alk. paper)
- 9780203597033 (ebk.)
- 384.55068/8 22
- HE 8700.8 \b .J64 2012
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Open Shelf | Albukhary International University LEVEL 2 | HE 8700.8 .J64 2012 (Browse shelf(Opens below)) | Available | 1100030545 |
Includes bibliographical references and index.
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
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