Header
Image from Coce

Branding television / Catherine Johnson.

By: Material type: TextSeries: ComediaPublication details: Abingdon, Oxon ; New York : Routledge, c2012.Description: xvii, 197 p.; 25 cmISBN:
  • 9780415548427 (alk. paper)
  • 9780415548434 (pbk. : alk. paper)
  • 9780203597033 (ebk.)
Subject(s): DDC classification:
  • 384.55068/8 22
LOC classification:
  • HE 8700.8 \b .J64 2012
Contents:
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 HE 8700.8 .J64 2012 (Browse shelf(Opens below)) Available 1100030545
Total holds: 0

Includes bibliographical references and index.

Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?

There are no comments on this title.

to post a comment.

© Copyrights Albukhary International University Library. All rights reserved.