Header
Image from Coce

Branding television / Catherine Johnson.

By: Material type: TextTextSeries: ComediaPublication details: Abingdon, Oxon ; New York : Routledge, c2012.Description: xvii, 197 p.; 25 cmISBN:
  • 9780415548427 (alk. paper)
  • 9780415548434 (pbk. : alk. paper)
  • 9780203597033 (ebk.)
Subject(s): DDC classification:
  • 384.55068/8 22
LOC classification:
  • HE 8700.8 \b .J64 2012
Contents:
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HE 8700.8 .J64 2012 (Browse shelf(Opens below)) Available 1100030545
Total holds: 0

Includes bibliographical references and index.

Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?

There are no comments on this title.

to post a comment.

© Copyrights Albukhary International University Library. All rights reserved.