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Strategic planning : a practical guide for competitive success / Stanley C. Abraham

By: Material type: TextTextLanguage: English Publication details: United Kingdom: Emerald, c2012.Edition: 2nd edDescription: xiii, 253 p.: ill.; 24 cmISBN:
  • 9781780525204
Subject(s): LOC classification:
  • HD 30.28 \b .A27 2012
Contents:
A strategic analysis model that works -- Defining key strategic terms -- Strategic thinking. Appendix A. Some definitions of strategy -- Appendix B. Guidelines for using the SAM software -- Appendix C. the strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) department -- Glossary. Doing strategic planning -- Managing the strategic-planning process -- Operational planning and implementation -- Ten benefits of effective strategic planning. The strategic-planning process -- Analyzing the external environment -- Assessing the company itself -- Creating strategic alternatives then choosing the best one -- Proposing recommendations.
Summary: This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
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Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HD 30.28 .A27 2012 (Browse shelf(Opens below)) Available 1100027586
Total holds: 0

A strategic analysis model that works -- Defining key strategic terms -- Strategic thinking.
Appendix A. Some definitions of strategy -- Appendix B. Guidelines for using the SAM software -- Appendix C. the strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) department -- Glossary.
Doing strategic planning -- Managing the strategic-planning process -- Operational planning and implementation -- Ten benefits of effective strategic planning.
The strategic-planning process -- Analyzing the external environment -- Assessing the company itself -- Creating strategic alternatives then choosing the best one -- Proposing recommendations.

This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.

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