Strategic planning : a practical guide for competitive success / Stanley C. Abraham

By:

Abraham, Stanley C

Material type:

TextLanguage: English Publication details: United Kingdom: Emerald, c2012.Edition: 2nd edDescription: xiii, 253 p.: ill.; 24 cmISBN:

9781780525204

Subject(s):

Strategic planning

LOC classification:

HD 30.28 \b .A27 2012

Contents:

A strategic analysis model that works -- Defining key strategic terms -- Strategic thinking. Appendix A. Some definitions of strategy -- Appendix B. Guidelines for using the SAM software -- Appendix C. the strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) department -- Glossary. Doing strategic planning -- Managing the strategic-planning process -- Operational planning and implementation -- Ten benefits of effective strategic planning. The strategic-planning process -- Analyzing the external environment -- Assessing the company itself -- Creating strategic alternatives then choosing the best one -- Proposing recommendations.

Summary: This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HD 30.28 .A27 2012 (Browse shelf(Opens below))					Available			1100027586

Total holds: 0

A strategic analysis model that works -- Defining key strategic terms -- Strategic thinking.
Appendix A. Some definitions of strategy -- Appendix B. Guidelines for using the SAM software -- Appendix C. the strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) department -- Glossary.
Doing strategic planning -- Managing the strategic-planning process -- Operational planning and implementation -- Ten benefits of effective strategic planning.
The strategic-planning process -- Analyzing the external environment -- Assessing the company itself -- Creating strategic alternatives then choosing the best one -- Proposing recommendations.

This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.

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