Strategic planning : a practical guide for competitive success / Stanley C. Abraham
Material type:
- 9781780525204
- HD 30.28 \b .A27 2012
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Open Shelf | Albukhary International University LEVEL 2 | HD 30.28 .A27 2012 (Browse shelf(Opens below)) | Available | 1100027586 |
A strategic analysis model that works -- Defining key strategic terms -- Strategic thinking.
Appendix A. Some definitions of strategy -- Appendix B. Guidelines for using the SAM software -- Appendix C. the strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) department -- Glossary.
Doing strategic planning -- Managing the strategic-planning process -- Operational planning and implementation -- Ten benefits of effective strategic planning.
The strategic-planning process -- Analyzing the external environment -- Assessing the company itself -- Creating strategic alternatives then choosing the best one -- Proposing recommendations.
This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
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