Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.

Contributor(s):

Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2012. Description: xix, 483 pages : illustrations ; 23 cmISBN:

9781412991315

Subject(s):

LOC classification:

HF 5415.2 .L34 2012

Summary: "Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research."

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415.2 .L34 2012 (Browse shelf(Opens below))	Available	1100030902

Total holds: 0

Includes bibliographical references and index.

"Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research."

There are no comments on this title.

to post a comment.