Leading edge marketing research : 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince.

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TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2012. Description: xix, 483 pages : illustrations ; 23 cmISBN:

9781412991315

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LOC classification:

HF 5415.2 .L34 2012

Summary: "Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research."

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5415.2 .L34 2012 (Browse shelf(Opens below))					Available			1100030902

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Includes bibliographical references and index.

"Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research."

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