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Rural marketing / by Pradeep Kashyap ; [foreword by Jagdish N. Sheth].

By: Contributor(s): Material type: TextTextPublication details: Delhi : Pearson Education, c2012.Edition: 2nd editionDescription: xxv, 301 pages : illustrations ; 28 cm. + |e 1 CD-ROM (4 3/4 in.)ISBN:
  • 9788131760352
Subject(s): LOC classification:
  • HF 5415.129  .K38 2012
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Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HF 5415.129 .K38 2012 (Browse shelf(Opens below)) Available 1100026184
Audio-visual Materials Albukhary International University LEVEL 1 HF 5415.129 .K38 2012 (Browse shelf(Opens below)) Available 1100026185
Total holds: 0

Accompanied by: 1 CD-ROM containing video cases and data tables.

Includes statistical tables.

Includes bibliographical references (p. 293-295) and indexes.

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