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The 11 immutable laws of internet branding / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextTextPublication details: London: Profile Books, c2002.Description: viii, 175 p.; 20 cmISBN:
  • 9781861976000
  • 1861976003
Subject(s): LOC classification:
  • HD 69 .B7 \b .R547 2002
Summary: The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. The authors divulge their revolutionary strategies needed to successfully build a company, product or service into a profitable brand using the Internet.
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Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HD 69 .B7 .R547 2002 (Browse shelf(Opens below)) Available 1100027639
Total holds: 0

The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. The authors divulge their revolutionary strategies needed to successfully build a company, product or service into a profitable brand using the Internet.

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