Understanding the professional buyer : What every sales professional should know about how the modern buyer thinks and behaves / by Peter Cheverton and Jan Paul van der Velde.

By:

Cheverton, Peter

Contributor(s):

Jan Paul van der Velde

Material type:

TextPublication details: London : Kogan Page, 2011.Description: 191 pages : illustrations ; 23 cmISBN:

9780749461232
0749461233

Subject(s):

LOC classification:

HF 5437 .C44 2011

Summary: Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5437 .C44 2011 (Browse shelf(Opens below))					Available			1100023777

Total holds: 0

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

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