Warriors on the high wire : the balancing act of brand leadership in the twenty- first century / compiled by Fiona Gilmore.
Material type:
- 9781861976116
- HD 69 .B7 \b .W37 2003
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Open Shelf | Albukhary International University LEVEL 2 | HD 69 .B7 .W37 2003 (Browse shelf(Opens below)) | Available | 1100023781 |
Originally published: London: HarperCollinsBusiness, 2001.
Includes index.
Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate why nothing is as important as managing the brand if a company is to prosper.
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