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Warriors on the high wire : the balancing act of brand leadership in the twenty- first century / compiled by Fiona Gilmore.

Contributor(s): Material type: TextTextPublication details: London : Profile Books, c2003.Description: xxii, 264 p.: ill.; 20 cmISBN:
  • 9781861976116
Subject(s): LOC classification:
  • HD 69 .B7 \b .W37 2003
Summary: Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate why nothing is as important as managing the brand if a company is to prosper.
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Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HD 69 .B7 .W37 2003 (Browse shelf(Opens below)) Available 1100023781
Total holds: 0

Originally published: London: HarperCollinsBusiness, 2001.

Includes index.

Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate why nothing is as important as managing the brand if a company is to prosper.

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