Warriors on the high wire : the balancing act of brand leadership in the twenty- first century / compiled by Fiona Gilmore.

Contributor(s):

Gilmore, Fiona

Material type: Text

TextPublication details: London : Profile Books, c2003.Description: xxii, 264 p.: ill.; 20 cmISBN:

9781861976116

Subject(s):

LOC classification:

HD 69 .B7 \b .W37 2003

Summary: Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate why nothing is as important as managing the brand if a company is to prosper.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HD 69 .B7 .W37 2003 (Browse shelf(Opens below))	Available	1100023781

Total holds: 0

Originally published: London: HarperCollinsBusiness, 2001.

Includes index.

Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate why nothing is as important as managing the brand if a company is to prosper.

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