Warriors on the high wire : the balancing act of brand leadership in the twenty- first century / compiled by Fiona Gilmore.

Contributor(s):

Gilmore, Fiona

Material type:

TextPublication details: London : Profile Books, c2003.Description: xxii, 264 p.: ill.; 20 cmISBN:

9781861976116

Subject(s):

LOC classification:

HD 69 .B7 \b .W37 2003

Summary: Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate why nothing is as important as managing the brand if a company is to prosper.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HD 69 .B7 .W37 2003 (Browse shelf(Opens below))					Available			1100023781

Total holds: 0

Originally published: London: HarperCollinsBusiness, 2001.

Includes index.

Building on the success of Brand Warriors, the contributors to Warriors on the High Wire demonstrate why nothing is as important as managing the brand if a company is to prosper.

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