Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson.

By:

Zimmerer, Thomas W

Contributor(s):

Material type:

TextPublication details: New Delhi: PHI Learning, c2011.Description: xvi, 728 p.: ill.; 28 cmISBN:

9788120339118

Subject(s):

LOC classification:

HD 62.7 \b .Z56 2011

Contents:

Preface -- section I. The challenge of entrepreneurship -- 1. The foundations of entrepreneurship -- The world of the entrepreneur -- What is an entrepreneur? -- The benefits of entrepreneurship -- The potential drawbacks of entrepreneurship -- Behind the boom : what's feeding the entrepreneurial fire -- The cultural diversity of entrepreneurship -- The power of "small" business -- The ten deadly mistakes of entrepreneurship -- Putting failure into perspective -- How to avoid the pitfalls -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 2. Inside the entrepreneurial mind : from ideas to reality -- Creativity, innovation, and entrepreneurship -- Creativity, a necessity for survival -- Creative thinking -- Barriers to creativity -- How to enhance creativity -- The creative process -- Techniques for improving the creative process -- Intellectual property : protecting your ideas -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... section II. Building the business plan : beginning considerations -- 3. Designing a competitive business model and building a solid strategic plan -- Building a competitive advantage -- The strategic management process -- Conclusion -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 4. Conducting a feasibility analysis and crafting a winning business plan -- Conducting a feasibility analysis -- Why develop a business plan? -- The elements of a business plan -- What lenders and investors look for in a business plan -- Making the business plan presentation -- Conclusion -- Business plan format -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 5. Forms of business ownership -- The sole proprietorship -- The partnership -- Corporations -- Other forms of ownership -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 6. Franchising and the entrepreneur -- Types of franchising -- The benefits of buying a franchise -- The drawbacks of buying a franchise -- Franchising and the law -- The right way to buy a franchise -- Trends shaping franchising -- Conclusion -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 7. Buying an existing business -- Buying an existing business -- The steps in acquiring a business -- Evaluating an existing business, the due diligence process -- Methods for determining the value of a business -- Understanding the seller's side -- Negotiating the deal -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... section III. Building the business plan : marketing and financial considerations -- 8. Building a powerful marketing plan -- Building a guerrilla marketing plan -- Pinpointing the target market -- Determining customer needs and wants through market research -- Plotting a guerrilla marketing strategy : how to build a competitive edge -- Marketing on the World Wide Web -- The marketing mix -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 9. E-commerce and the entrepreneur -- Benefits of selling on the Web -- Factors to consider before launching into e-commerce -- Twelve myths of e-commerce -- Strategies for e-success -- Designing a killer Web site -- Tracking Web results -- Ensuring Web privacy and security -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 10. Pricing strategies -- Three potent forces : image, competition, and value -- Pricing strategies and tactics -- Pricing strategies and methods for retailers -- Pricing concepts for manufacturers -- Pricing strategies and methods for service firms -- The impact of credit on pricing -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 11. Creating a successful financial plan -- Basic financial statements -- Creating projected financial statements -- Ratio analysis -- Interpreting business ratios -- Break-even analysis -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 12. Managing cash flow -- Cash management -- Cash and profits are not the same -- The cash budget -- Preparing a cash budget -- The "big three" of cash management -- Avoiding the cash crunch -- Barter -- Conclusion -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... section IV. Putting the business plan to work : sources of funds -- 13. Sources of financing : debt and equity -- Planning for capital needs -- Equity capital versus debt capital -- Sources of equity financing -- The nature of debt financing -- Federally sponsored programs -- Small Business Administration -- State and local loan development programs -- Internal methods of financing -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 14. Choosing the right location and layout -- Location : a source of competitive advantage -- Location criteria for retail and service businesses -- Location options for retail and service businesses -- The location decision for manufacturers -- Layout and design considerations -- Layout : maximizing revenues, increasing efficiency, or reducing costs -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 15. Global aspects of entrepreneurship -- Why go global? -- Strategies for going global -- Barriers to international trade -- International trade agreements -- Conclusion -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- 16. Building a new venture team and planning for the next generation -- Leading in the new economy -- Building an entrepreneurial team : hiring the right employees -- Creating an organizational culture that encourages employee retention -- Management succession : passing the torch of leadership -- Exit strategies -- Chapter summary by learning objectives -- Discussion questions -- Business plan pro -- Beyond the classroom ... -- Appendix. Sample business plan : total health and fitness -- Cases -- Endnotes -- Photo credits -- Name index -- Subject index.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HD 62.7 .Z56 2011 (Browse shelf(Opens below))					Available			1100025109

Total holds: 0

Preface --
section I. The challenge of entrepreneurship --
1. The foundations of entrepreneurship --
The world of the entrepreneur --
What is an entrepreneur? --
The benefits of entrepreneurship --
The potential drawbacks of entrepreneurship --
Behind the boom : what's feeding the entrepreneurial fire --
The cultural diversity of entrepreneurship --
The power of "small" business --
The ten deadly mistakes of entrepreneurship --
Putting failure into perspective --
How to avoid the pitfalls --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
2. Inside the entrepreneurial mind : from ideas to reality --
Creativity, innovation, and entrepreneurship --
Creativity, a necessity for survival --
Creative thinking --
Barriers to creativity --
How to enhance creativity --
The creative process --
Techniques for improving the creative process --
Intellectual property : protecting your ideas --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... section II. Building the business plan : beginning considerations --
3. Designing a competitive business model and building a solid strategic plan --
Building a competitive advantage --
The strategic management process --
Conclusion --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
4. Conducting a feasibility analysis and crafting a winning business plan --
Conducting a feasibility analysis --
Why develop a business plan? --
The elements of a business plan --
What lenders and investors look for in a business plan --
Making the business plan presentation --
Conclusion --
Business plan format --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
5. Forms of business ownership --
The sole proprietorship --
The partnership --
Corporations --
Other forms of ownership --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
6. Franchising and the entrepreneur --
Types of franchising --
The benefits of buying a franchise --
The drawbacks of buying a franchise --
Franchising and the law --
The right way to buy a franchise --
Trends shaping franchising --
Conclusion --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
7. Buying an existing business --
Buying an existing business --
The steps in acquiring a business --
Evaluating an existing business, the due diligence process --
Methods for determining the value of a business --
Understanding the seller's side --
Negotiating the deal --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... section III. Building the business plan : marketing and financial considerations --
8. Building a powerful marketing plan --
Building a guerrilla marketing plan --
Pinpointing the target market --
Determining customer needs and wants through market research --
Plotting a guerrilla marketing strategy : how to build a competitive edge --
Marketing on the World Wide Web --
The marketing mix --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
9. E-commerce and the entrepreneur --
Benefits of selling on the Web --
Factors to consider before launching into e-commerce --
Twelve myths of e-commerce --
Strategies for e-success --
Designing a killer Web site --
Tracking Web results --
Ensuring Web privacy and security --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
10. Pricing strategies --
Three potent forces : image, competition, and value --
Pricing strategies and tactics --
Pricing strategies and methods for retailers --
Pricing concepts for manufacturers --
Pricing strategies and methods for service firms --
The impact of credit on pricing --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
11. Creating a successful financial plan --
Basic financial statements --
Creating projected financial statements --
Ratio analysis --
Interpreting business ratios --
Break-even analysis --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
12. Managing cash flow --
Cash management --
Cash and profits are not the same --
The cash budget --
Preparing a cash budget --
The "big three" of cash management --
Avoiding the cash crunch --
Barter --
Conclusion --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... section IV. Putting the business plan to work : sources of funds --
13. Sources of financing : debt and equity --
Planning for capital needs --
Equity capital versus debt capital --
Sources of equity financing --
The nature of debt financing --
Federally sponsored programs --
Small Business Administration --
State and local loan development programs --
Internal methods of financing --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
14. Choosing the right location and layout --
Location : a source of competitive advantage --
Location criteria for retail and service businesses --
Location options for retail and service businesses --
The location decision for manufacturers --
Layout and design considerations --
Layout : maximizing revenues, increasing efficiency, or reducing costs --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
15. Global aspects of entrepreneurship --
Why go global? --
Strategies for going global --
Barriers to international trade --
International trade agreements --
Conclusion --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
16. Building a new venture team and planning for the next generation --
Leading in the new economy --
Building an entrepreneurial team : hiring the right employees --
Creating an organizational culture that encourages employee retention --
Management succession : passing the torch of leadership --
Exit strategies --
Chapter summary by learning objectives --
Discussion questions --
Business plan pro --
Beyond the classroom ... --
Appendix. Sample business plan : total health and fitness --
Cases --
Endnotes --
Photo credits --
Name index --
Subject index.

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