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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.

By: Material type: TextTextPublication details: New Delhi : Kogan Page, c2000.Edition: 2nd edDescription: 443 p.: ill.; 23 cmISBN:
  • 9788175541092
  • 8175541091
Subject(s): LOC classification:
  • HD 69 .B7 \b .K37 2000
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Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HD 69 .B7 .K37 2000 (Browse shelf(Opens below)) Available 1100023725
Total holds: 0

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