The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.

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Material type: Text

TextPublication details: New Delhi : Kogan Page, c2000.Edition: 2nd edDescription: 443 p.: ill.; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HD 69 .B7 .K37 2000 (Browse shelf(Opens below))	Available	1100023725

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