The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.

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TextPublication details: New Delhi : Kogan Page, c2000.Edition: 2nd edDescription: 443 p.: ill.; 23 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HD 69 .B7 .K37 2000 (Browse shelf(Opens below))					Available			1100023725

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