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Everything you need to know about marketing / by Patrick Forsyth

By: Material type: TextTextPublication details: India: Kogan Page, c2010Edition: 2nd editionDescription: 112 pagesISBN:
  • 8175545801
  • 9788175545809
Subject(s): LOC classification:
  • HF 5415  .F67 2010
Summary: If you are already in marketing, and would like to be, or are intrigued to know just what goes on in this exciting world, you need to read this popular book. Completely revised, it provides up-to-the-minute insight into the fast-moving world of marketing. In an easily readable and light-hearted style, Patrick Forsyth gives a down-to-earth overview of the concepts and techniques used in marketing. Everything You Need to Know about Marketing demystifies the marketing process and sets out the fundamentals you need to know in order to become an instant expert .
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Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HF 5415 .F67 2010 (Browse shelf(Opens below)) Available 1100023237
Total holds: 0

If you are already in marketing, and would like to be, or are intrigued to know just what goes on in this exciting world, you need to read this popular book. Completely revised, it provides up-to-the-minute insight into the fast-moving world of marketing. In an easily readable and light-hearted style, Patrick Forsyth gives a down-to-earth overview of the concepts and techniques used in marketing. Everything You Need to Know about Marketing demystifies the marketing process and sets out the fundamentals you need to know in order to become an instant expert .

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