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How audiences decide : a cognitive approach to business communication / by Richard O Young

By: Material type: TextTextLanguage: eng ISBN:
  • 9780415878999
Subject(s): LOC classification:
  • HF 5718 .Y68 2011
Summary: Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communication techniques - including those concerning speaking, writing, content, style, typography, and emotional appeals.
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Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HF 5718 .Y68 2011 (Browse shelf(Opens below)) Available 1100023507
Total holds: 0

Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communication techniques - including those concerning speaking, writing, content, style, typography, and emotional appeals.

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