How audiences decide : a cognitive approach to business communication / by Richard O Young
Material type:
- 9780415878999
- HF 5718 .Y68 2011
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Open Shelf | Albukhary International University LEVEL 2 | HF 5718 .Y68 2011 (Browse shelf(Opens below)) | Available | 1100023507 |
Total holds: 0
Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communication techniques - including those concerning speaking, writing, content, style, typography, and emotional appeals.
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