How audiences decide : a cognitive approach to business communication / by Richard O Young

By:

Richard O. Young

Material type:

TextLanguage: eng ISBN:

9780415878999

Subject(s):

Psychological aspects

LOC classification:

HF 5718 .Y68 2011

Summary: Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communication techniques - including those concerning speaking, writing, content, style, typography, and emotional appeals.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5718 .Y68 2011 (Browse shelf(Opens below))					Available			1100023507

Total holds: 0

Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communication techniques - including those concerning speaking, writing, content, style, typography, and emotional appeals.

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