"Reprinted in India by special arrangement with The Planning Shop ... Palo Alto, California."--Title page verso.

Starting the process. The successful business --
Getting your plan started --
Making your plan compelling --
Business plan components. The executive summary --
Company description --
Industry analysis & trends --
Target market --
Competition --
Strategic position & risk assessment --
Marketing plan & sales strategy --
Operations --
Technology plan --
Management & operations --
Community involvement & social responsibility --
Development, milestones, & exit plan --
The financials --
The plan's appendix --
Putting the plan to work. Preparing, presenting, & sending out your plan --
Looking for money --
Using your plan for classes & competitions --
Internal planning for existing businesses & corporations --
Time saving tips --
Special considerations. Considerations for Internet, "e-businesses" --
Considerations for retailers --
Considerations for manufacturers --
Considerations for service businesses --
Business planning in a weak (or strong) economy --
Reference. Outline of a business plan --
Business terms glossary --
Funding sources --
Research sources --
Entrepreneurs' sources --
Index --
Sample plan. Cover letter --
Executive summary --
Company description --
Industry analysis and trends --
Target market --
The competition --
Strategic position & risk assessment --
Marketing plan --
Operations --
Technology plans --
Management & organization --
Community involvement & social responsibility --
Development, milestones & exit plans --
Income statement, three-year projection --
Income statement, annual --
Cash-flow projection --
Balance sheet --
Sources & uses of funds --
Assumption sheet.