Machine generated contents note: module 1 Business Driven MIS --
ch. 1 Management Information Systems: Business Driven MIS --
Opening Case Study: The World Is Flat: Thomas Friedman --
Section 1.1 Business Driven MIS --
Competing In The Information Age --
Data --
Information --
Business Intelligence --
Knowledge --
Challenge: Departmental Companies --
Solution: Management Information Systems --
MIS Department Roles and Responsibilities --
Section 1.2 Business Strategy --
Identifying Competitive Advantages --
Five Forces Model --
Evaluating Industry Attractiveness --
Buyer Power --
Supplier Power --
Threat Of Substitute Products Or Services --
Threat Of New Entrants --
Rivalry Among Existing Competitors --
Analyzing The Airline Industry --
Three Generic Strategies --
Choosing A Business Focus --
Value Chain Analysis --
Executing Business Strategies --
Learning Outcome Review --
^ Opening Case Questions --
Key Terms --
Review Questions --
Closing Case One Apple --
Merging Technology, Business, And Entertainment --
Closing Case Two Major League Baseball --
The Real Competitive Advantages --
Critical Business Thinking --
Entrepreneurial Challenge --
Apply Your Knowledge Business Projects --
Ayk Application Projects --
ch. 2 Decisions And Processes: Value Driven Business --
Opening Case Study: Political Micro-Targeting: What Decision Support Systems Did For Barack Obama --
Section 2.1 Decision Support Systems --
Making Business Decisions --
Decision-Making Process --
Decision-Making Essentials --
Metrics: Measuring Success --
Efficiency And Effectiveness Metrics --
Interrelationship Between Efficiency And Effectiveness Mis Metrics --
Support: Enhancing Decision Making With Mis --
Operational Support Systems --
Managerial Support Systems --
Strategic Support Systems --
^ Future: Artificial Intelligence --
Expert Systems --
Neural Networks Note continued: Genetic Algorithms --
Intelligent Agents --
Virtual Reality --
Section 2.2 Business Processes --
Evaluating Business Processes --
Models: Measuring Performance --
Support: Changing Business Processes With Mis --
Improving Operational Business Processes --
Automation --
Improving Managerial Business Processes --
Streamlining --
Improving Strategic Business Processes --
Reengineering --
Future: Business Process Management --
Learning Outcome Review --
Opening Case Questions --
Key Terms --
Review Questions --
Closing Case One Defense Advanced Research Project Agency (Darpa) Grand Challenge --
Closing Case Two Second Life: Succeeding In Virtual Times --
Critical Business Thinking --
Entrepreneurial Challenge --
Apply Your Knowledge Business Projects --
Ayk Application Projects --
ch. 3 Ebusiness: Electronic Business Value --
Opening Case Study: Social Media And Ashton Kutcher --
^ Section 3.1 Web 1.0 Ebusiness --
Disruptive Technologies And Web 1.0 --
Disruptive Versus Sustaining Technology --
Internet And World Wide Web --
The Ultimate Business Disruptors --
Web 1.0 Catalyst For Ebusiness --
Advantages Of Ebusiness --
Expanding Global Reach --
Opening New Markets --
Reducing Costs --
Improving Operations --
Improving Effectiveness --
Ebusiness Models --
Business-To-Business (B2B) --
Business-To-Consumer (B2C) --
Consumer-To-Business (C2B) --
Consumer-To-Consumer (C2C) --
Ebusiness Forms And Revenue-Generating Strategies --
Ebusiness Tools For Connecting And Communicating --
Email --
Instant Messaging --
Podcasting --
Videoconferencing --
Web Conferencing --
Content Management Systems --
Challenges Of Ebusiness --
Identifying Limited Market Segments --
Managing Consumer Trust --
Ensuring Consumer Protection --
Adhering To Taxation Rules --
Section 3.2^ Web 2.0 Business 2.0 --
Web 2.0 Advantages Of Business 2.0 Note continued: Content Sharing Through Open Sourcing --
User-Contributed Content --
Collaboration Inside The Organization --
Collaboration Outside The Organization --
Networking Communities With Business 2.0 --
Social Tagging --
Business 2.0 Tools For Collaborating --
Blogs --
Wikis --
Mashups --
Challenges Of Business 2.0 --
Technology Dependence --
Information Vandalism --
Violations Of Copyright And Plagiarism --
Web 3.0 Defining The Next Generation Of Online Business Opportunities --
Egovernment: The Government Moves Online --
Mbusiness: Supporting Anywhere Business --
Learning Outcome Review --
Opening Case Questions --
Key Terms --
Review Questions --
Closing Case One Bbc Taps Web 3.0 For New Music Site --
Closing Case Two Amazon.Com --
Not Your Average Bookstore --
Critical Business Thinking --
Entrepreneurial Challenge --
Apply Your Knowledge Business Projects --
^ Ayk Application Projects --
ch. 4 Ethics And Information Security: Mis Business Concerns --
Opening Case Study: E-Espionage --
Section 4.1 Ethics --
Information Ethics --
Information Does Not Have Ethics, People Do --
Developing Information Management Policies --
Ethical Computer Use Policy --
Information Privacy Policy --
Acceptable Use Policy --
Email Privacy Policy --
Social Media Policy --
Workplace Monitoring Policy --
Section 4.2 Information Security --
Protecting Intellectual Assets --
Security Threats Caused By Hackers And Viruses --
The First Line of Defense People --
The Second Line of Defense Technology --
People: Authentication And Authorization --
Data: Prevention And Resistance --
Attack: Detection And Response --
Learning Outcome Review --
Opening Case Questions --
Key Terms --
Review Questions --
Closing Case One Banks Banking On Security --
Closing Case Two^ Hacker Hunters --
Critical Business Thinking --
Entrepreneurial Challenge Note continued: Apply Your Knowledge Business Projects --
Ayk Application Projects --
module 2 Technical Foundations Of Mis --
ch. 5 Infrastructures: Sustainable Technologies --
Opening Case Study: Pandora's Music Box --
Section 5.1 Mis Infrastructures --
Business Benefits Of A Solid Mis Infrastructure --
Supporting Operations: Information Mis Infrastructure --
Backup And Recovery Plan --
Disaster Recovery Plan --
Business Continuity Plan --
Supporting Change: Agile Mis Infrastructure --
Accessibility --
Availability --
Maintainability --
Portability --
Reliability --
Scalability --
Usability --
Section 5.2 Building Sustainable Mis Infrastructures --
Mis And The Environment --
Increased Electronic Waste --
Increased Energy Consumption --
Increased Carbon Emissions --
Supporting The Environment: Sustainable Mis Infrastructure --
Grid Computing --
Cloud Computing --
^ Virtualized Computing --
Learning Outcome Review --
Opening Case Questions --
Key Terms --
Review Questions --
Closing Case One Ups Invests $1 Billion To Go Green --
Closing Case Two Turning Ewaste Into Gold --
Critical Business Thinking --
Entrepreneurial Challenge --
Apply Your Knowledge Business Projects --
Ayk Application Projects --
ch. 6 Data: Business Intelligence --
Opening Case Study: Business Intelligence Software's Time Is Now --
Section 6.1 Data, Information, And Databases --
Business Benefits Of High-Quality Information --
Information Type: Transactional And Analytical --
Information Timeliness --
Information Quality --
Information Governance --
Storing Information In A Relational Database Management System --
Storing Data Elements In Entities And Attributes --
Creating Relationships Through Keys --
Using A Relational Database For Business Advantages --
Increased Flexibility --
^ Increased Scalability And Performance --
Reduced Data Redundancy Note continued: Increased Information Integrity (Quality) --
Increased Information Security --
Driving Websites With Data --
Section 6.2 Business Intelligence --
Business Benefits Of Data Warehousing --
Performing Business Analysis With Data Marts --
Multidimensional Analysis --
Information Cleansing Or Scrubbing --
Uncovering Trends And Patterns With Data Mining --
Cluster Analysis --
Association Detection --
Statistical Analysis --
Supporting Decisions With Business Intelligence --
Problem: Data Rich, Information Poor --
Solution: Business Intelligence --
Learning Outcome Review --
Opening Case Questions --
Key Terms --
Review Questions --
Closing Case One Data Visualization: Stories For The Information Age --
Closing Case Two Zillow --
Critical Business Thinking --
Entrepreneurial Challenge --
Apply Your Knowledge Business Projects --
Ayk Application Projects --
ch. 7^ Networks: Mobile Business --
Opening Case Study: The Ironman --
Section 7.1 Connectivity: The Business Value Of A Neworked World --
Overview Of A Connected World --
Network Categories --
Network Providers --
Network Access Technologies --
Network Protocols --
Network Convergence --
Benefits Of A Connected World --
Sharing Resources --
Providing Opportunities --
Reducing Travel --
Challenges Of A Connected World --
Security --
Social, Ethical, And Political Issues --
Section 7.2 Mobility: The Business Value Of A Wireless World --
Wireless Network Categories --
Personal Area Networks --
Wireless Lans --
Wireless Mans --
Wireless Wan --
Cellular Communication System --
Wireless Wan --
Satellite Communication System --
Business Applications Of Wireless Networks --
Radio-Frequency Identification (Rfid) --
Global Positioning System (Gps) --
Geographic Information Systems (Gis) --
^ Location-Based Services (Lbs) --
Benefits Of Business Mobility --
Enhances Mobility Note continued: Provides Immediate Data Access --
Increases Location And Monitoring Capability --
Improves Work Flow --
Provides Mobile Business Opportunities --
Provides Alternative To Wiring --
Challenges Of Business Mobility --
Protecting Against Theft --
Protecting Wireless Connections --
Preventing Viruses On A Mobile Device --
Addressing Privacy Concerns With Rfid And Lbs --
Learning Outcome Review --
Opening Case Questions --
Key Terms --
Review Questions --
Closing Case One Wireless Bikes --
Closing Case Two Google Latitude Without An Attitude? --
Critical Business Thinking --
Entrepreneurial Challenge --
Apply Your Knowledge Business Projects --
Ayk Application Projects --
module 3 Enterprise Mis --
ch. 8 Enterprise Applications: Business Communications --
Opening Case Study: Zappos Is Passionate For Customers --
Section 8.1 Supply Chain Management --
^ Building A Connected Corporation Through Integrations --
Integration Tools --
Supply Chain Management --
Benefits Of Scm --
Improved Visibility --
Increased Profitability --
Challenges Of Scm --
Future Of Scm --
Section 8.2 Customer Relationship Management And Enterprise Resource Planning --
Customer Relationship Management --
Benefits Of Crm --
Evolution Of Crm --
Operational And Analytical Crm --
Marketing And Operational Crm --
Sales And Operational Crm --
Customer Service And Operational Crm --
Analytical Crm --
Measuring Crm Success --
Challenges Of Crm --
Future Of Crm --
Enterprise Resource Planning --
Benefits Of Erp --
Core Erp Components --
Extended Erp Components --
Measuring Erp Success --
Challenges Of Erp --
Future Of Enterprise Systems: Integrating Scm, Crm, And Erp --
Learning Outcome Review --
Opening Case Questions --
Key Terms --
Review Questions --
Closing Case One^ Can Customer Loyalty Be A Bad Thing? Note continued: Closing Case Two Got Milk? It's Good For You --
Unless It's Contaminated! --
Critical Business Thinking --
Entrepreneurial Challenge --
Apply Your Knowledge Business Projects --
Ayk Application Projects --
ch. 9 Systems Development And Project Management: Corporate Responsibility --
Opening Case Study: Getting Your Project On Track --
Section 9.1 Developing Enterprise Applications --
Developing Software --
Systems Development Life Cycle (Sdlc) --
Traditional Software Development Methodology: The Waterfall --
Agile Software Development Methodologies --
Rapid Application Development (Rad) Methodology --
Extreme Programming Methodology --
Rational Unified Process (Rup) Methodology --
Scrum Methodology --
Developing Successful Software --
Unclear Or Missing Business Requirements --
Skipping Phases --
Changing Technology --
Cost Of Finding Errors In The Sdlc --
Section 9.2^ Project Management --
Managing Software Development Projects --
Triple Constraint --
Project Participants --
Choosing Strategic Projects --
Understanding Project Planning --
Managing Projects --
Managing People --
Managing Communications --
Managing Change --
Outsourcing Projects --
Outsourcing Benefits --
Outsourcing Challenges --
Learning Outcome Review --
Opening Case Questions --
Key Terms --
Review Questions --
Closing Case One Disaster At Denver International Airport --
Closing Case Two Reducing Ambiguity In Business Requirements --
Critical Business Thinking --
Entrepreneurial Challenge --
Apply Your Knowledge Business Projects --
Ayk Application Projects --
Appendices --
Appendix A Hardware And Software Basics --
Introduction --
Hardware Basics --
Central Processing Unit --
Primary Storage --
Secondary Storage --
Input Devices --
Output Devices --
^ Communication Devices --
Computer Categories --
Software Basics --
System Software Note continued: Application Software --
Key Terms --
Apply Your Knowledge --
Appendix B Networks And Telecommunications --
Introduction --
Network Basics --
Architecture --
Peer-To-Peer Networks --
Client/Server Networks --
Topology --
Protocols --
Ethernet --
Transmission Control Protocol/Internet Protocol --
Media --
Wire Media --
Wireless Media --
Key Terms --
Apply Your Knowledge --
Appendix C Designing Databases --
Introduction --
Relational Database Model --
Entities And Attributes --
Busines Rules --
Documenting Entity Relationship Diagrams --
Basic Entity Relationships --
Relationship Cardinality --
Relational Data Model And The Database --
From Entities To Tables --
Logically Relating Tables --
Key Terms --
Apply Your Knowledge.

Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.