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Strategic management and competitive advantage : concepts and cases / Jay B. Barney, William S. Hesterly.

By: Contributor(s): Material type: TextLanguage: English Publication details: London : Pearson, c2012.Description: 395 p.: col. ill.; 26 cmISBN:
  • 9780132560450
Subject(s): LOC classification:
  • HD 30.28 \b .B372 2012
Contents:
PART 1: THE TOOLS OF STRATEGIC ANALYSISChapter 1: What Is Strategy and the Strategic Management Process?Chapter 2: Evaluating a Firm's External EnvironmentChapter 3: Evaluating a Firm's Internal CapabilitiesEnd-of-Part 1 Cases:1_1 Pfizer and the Challenges of the Global Pharmaceutical Industry1_2 Wal-Mart in 20101_3 Harlequin1_4 True ReligionPART 2: BUSINESS-LEVEL STRATEGIESChapter 4: Cost LeadershipChapter 5: Product DifferentiationEnd-of-Part 2 Cases:2_1 JetBlue Airways: Managing Growth2_2 Nucor in 20102_3 Levi's Personal Pair2_4 Papa John'sPART 3: CORPORATE STRATEGIESChapter 6: Vertical IntegrationChapter 7: Corporate DiversificationChapter 8: Organizing to Implement Corporate DiversificationChapter 9: Strategic AlliancesChapter 10: Mergers and AcquisitionsChapter 11: International StrategiesEnd-of-Part 3 Cases:3_1 eBay Customer Support3_2 Nucleon3_3 Danaher Corporation3_4 LVMH: Managing the Multibrand Conglomerate3_5 Aegis Analytical3_6 Activision-Blizzard Merger3_7 McDonald's and KFC: Recipes for Success in China
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 HD 30.28 .B372 2012 (Browse shelf(Opens below)) Available 1100032189
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PART 1: THE TOOLS OF STRATEGIC ANALYSISChapter 1: What Is Strategy and the Strategic Management Process?Chapter 2: Evaluating a Firm's External EnvironmentChapter 3: Evaluating a Firm's Internal CapabilitiesEnd-of-Part 1 Cases:1_1 Pfizer and the Challenges of the Global Pharmaceutical Industry1_2 Wal-Mart in 20101_3 Harlequin1_4 True ReligionPART 2: BUSINESS-LEVEL STRATEGIESChapter 4: Cost LeadershipChapter 5: Product DifferentiationEnd-of-Part 2 Cases:2_1 JetBlue Airways: Managing Growth2_2 Nucor in 20102_3 Levi's Personal Pair2_4 Papa John'sPART 3: CORPORATE STRATEGIESChapter 6: Vertical IntegrationChapter 7: Corporate DiversificationChapter 8: Organizing to Implement Corporate DiversificationChapter 9: Strategic AlliancesChapter 10: Mergers and AcquisitionsChapter 11: International StrategiesEnd-of-Part 3 Cases:3_1 eBay Customer Support3_2 Nucleon3_3 Danaher Corporation3_4 LVMH: Managing the Multibrand Conglomerate3_5 Aegis Analytical3_6 Activision-Blizzard Merger3_7 McDonald's and KFC: Recipes for Success in China

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