Understanding digital marketing : marketing strategies for engaging the digital generation / by Damian Ryan, and Calvin Jones

By:

Ryan, Damian

Contributor(s):

Jones, Calvin [author]

Material type:

TextPublication details: London, United Kingdom : Kogan Page Ltd, c2009Edition: 2nd editionDescription: xx, 283pages : illustrations ; 23 cmISBN:

9780749464271

Subject(s):

LOC classification:

HF 5415.1265 .R93 2009

Contents:

1. Going digital : the evolution of marketing -- 2. Strategic thinking -- 3. Your window to the digital world -- 4. The search for success -- 5. Website intelligence and return on investment -- 6. E-mail marketing -- 7. Social media and online consumer engagement -- 8. Online pr and reputation management -- 9. Affiliate marketing and strategic partnerships -- 10. Your marketing in your prospect's pocket -- 11. What's next?

Summary: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5415.1265 .R93 2009 (Browse shelf(Opens below))					Available			1100023775

Total holds: 0

Includes index

1. Going digital : the evolution of marketing --
2. Strategic thinking --
3. Your window to the digital world --
4. The search for success --
5. Website intelligence and return on investment --
6. E-mail marketing --
7. Social media and online consumer engagement --
8. Online pr and reputation management --
9. Affiliate marketing and strategic partnerships --
10. Your marketing in your prospect's pocket --
11. What's next?

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

There are no comments on this title.

to post a comment.