introduction: welcome to the third place!part ivisits to brands and factories1 brand lands: charging brands through permanent exhibitionsthe place of understandingthe place of adorationthe place of desiresummary2. fairs and expos: curiosity and visitor frustrationthe all-in long shotmassage of the soulcorporate iconssummarypart iigoing out and partying3 city events: partying in the communityplayed-on placesspectacles and extravaganzasopenings and ceremoniessummary4urban entertainment centres: the new city centresresort-based entertainment centresshow-based entertainment centresdestination-based entertainment centres summary5hip restaurants and bars: restaurants and bars as a sensationrestaurants and bars causing a surprisethe new themed restaurantssummarypart iiishopping places as high-quality entertainment6flagship stores: business cards for retailerssacred storeslifestyle storesmegastoressummary7concept stores: the shop as a lifestyle gadgetmerchandise that is funstores that are funsummary8design malls: shopping centres as architectural experiencesthe sales promenadethe art of 'little sensations'summary part ivconvenience entertainment9optimized places: the experience when things run smoothlyrunning smoothlyever ready summary10 bricks and clicks: merging real with virtual roomstele-presenceteleportationsummarypart vmood management11 lobbies and lounges: in-between places become principal placesrelaxationexcitementsummary12the new hiking - experience attractions: exciting experiences with nature and history

Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.