Questionnaire design : how to plan, structure, and write survey material for effective market research / by Ian Brace.

By:

Brace, Ian, 1949-

Material type:

TextSeries: Market research in practice seriesPublication details: London ; Sterling, VA : Kogan Page, c2004.Description: xii, 289 pages : illustrations ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

9780749444020
0749444029
074944181X

Subject(s):

LOC classification:

HF 5415.3 .B73 2004

Contents:

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

Summary: "Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--BOOK JACKET.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5415.3 .B73 2004 (Browse shelf(Opens below))					Available			1100023708

Total holds: 0

Includes bibliographical references (p. 277-280) and index.

"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--BOOK JACKET.

System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.

There are no comments on this title.

to post a comment.