Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By:

Lee, Nancy R, 1945-

Contributor(s):

Kotler, Philip [author]

Material type:

TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2011. Edition: 4th edDescription: xi, 502 pages : illustrations ; 24 cmISBN:

9781412981491

Subject(s):

LOC classification:

HF 5414 .K67 2011

Summary: "The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing."--Publisher's website.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5414 .K67 2011 (Browse shelf(Opens below))					Available			1100021761

Total holds: 0

Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.

"The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement. This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing."--Publisher's website.

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