International Marketing : Strategy Planning, Market Entry & Implementation / Roger Bennett, and Jim Blythe

By:

Bennett, Roger

Contributor(s):

Blythe, Jim [author]

Material type:

TextPublication details: New Delhi, India : Kogan Page India Pvt Ltd, c2010Edition: 3rd editionDescription: 362 pages ; 24 cmISBN:

9788175545328

Subject(s):

LOC classification:

HF 1416 .B46 2010

Summary: With business practices around the world constantly changing, marketing within the international arena is also in a constant state of change. How can marketers exploit this potential? What considerations need to be taken into account? Meticulously researched and fully updated and restructured for this new edition, International Marketing is an established textbook, which provides invaluable information about the international marketing environment and how to operate in it. Clearly written, the book analyses the tactical, operational and strategic issues relevant to every marketer. Packed with up-to-the last minute case studies, plus regional analyses of individual world markets, this book offers the insights vital for successful planning and implementation.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 1416 .B46 2010 (Browse shelf(Opens below))					Available			1100023290

Total holds: 0

This book provides invaluable information for marketers wanting to maximize their impact abroad. It analyzes the tactical, operational and strategic issues relevant to every marketer.

With business practices around the world constantly changing, marketing within the international arena is also in a constant state of change. How can marketers exploit this potential? What considerations need to be taken into account?
Meticulously researched and fully updated and restructured for this new edition, International Marketing is an established textbook, which provides invaluable information about the international marketing environment and how to operate in it. Clearly written, the book analyses the tactical, operational and strategic issues relevant to every marketer. Packed with up-to-the last minute case studies, plus regional analyses of individual world markets, this book offers the insights vital for successful planning and implementation.

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