1 International marketing and exporting 2 Bases of international marketing 3 The international environment: culture; economic forces; and competition 4 The international environment: government, political and legal forces 5 Market selection: definition and strategies 6 Information for international market(ing) decisions 7 Market entry strategies 8 In depth with entry modes 9 Nonexport entry modes 10 Product decisions 11 Pricing decisions 12 Financing and methods of payment 13 Promotion and marketing communication 77414 Supply chain management/logistics and handling export orders 854Glossary Index

This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a how to treatment of technical export details. This 5th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising.