The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; foreword by Ruth N. Bolton and Frederick E. Webster

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Material type: Text

TextPublication details: New Delhi : Prentice-Hall of India , c2006 Edition: Eastern economy edDescription: xviii, 449 pages : illustrations ; 24cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415 .S47 2006 (Browse shelf(Opens below))	Available	1100023918

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Originally published : Armonk, N.Y. : M.E. Sharpe, 2006.

Includes bibliographical references and index.

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