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The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; foreword by Ruth N. Bolton and Frederick E. Webster

Contributor(s): Material type: TextPublication details: New Delhi : Prentice-Hall of India , c2006 Edition: Eastern economy edDescription: xviii, 449 pages : illustrations ; 24cmISBN:
  • 9788120330405
Subject(s): LOC classification:
  • HF 5415  .S47 2006
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 HF 5415 .S47 2006 (Browse shelf(Opens below)) Available 1100023918
Total holds: 0

Originally published : Armonk, N.Y. : M.E. Sharpe, 2006.

Includes bibliographical references and index.

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