Marketing your business / by John Westwood.

By:

Westwood, John, 1947-

Material type: Text

TextSeries: Business successPublication details: London ; Philadelphia : Kogan Page, c2011.Description: viii, 256 pages : illustrations ; 22 cmISBN:

9780749462710

Subject(s):

LOC classification:

HF 5415.13 .W478 2011

Contents:

Chapter - 00: Introduction;Chapter - 01: Marketing - the basics;Chapter - 02: The effective use of marketing research;Chapter - 03: Situation analysis;Chapter - 04: Websites and e-commerce;Chapter - 05: The role of public relations in the internet age;Chapter - 06: Channels to market;Chapter - 07: Advertising and sales promotion;Chapter - 08: Promotional materials, presentations and exhibitions;Chapter - 09: Products and pricing;Chapter - 10: Application selling;Chapter - 11: Getting into overseas markets

Summary: Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques. Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to use the internet, set up websites and online shops, use traditional and online public relations including social media, plan advertising and sales promotion campaigns, prepare sales literature and manage exhibitions. Also with practical advice and tips on getting into export as well as a thorough explanation of the new market concept of Application Selling, Marketing Your Business is an all-in-one guide to everything you need to know about marketing today and is an essential resource for your business.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415.13 .W478 2011 (Browse shelf(Opens below))	Available	1100023313

Total holds: 0

Includes index.

Understand all the main modern marketing methods that companies use to develop and grow their business, with this easy-to-use, practical guide to marketing any business.

Although the basic principles and theories of marketing haven't changed, many of the tools have. With new reliance on online tools to get results, it's more important than ever for businesses to be up-to-date on the latest techniques.

Marketing Your Business covers all of these aspects of marketing to develop a strategy and increase profit, including detailed advice on how to carry out market research in the digital age and how to use the resulting information to develop specific objectives and strategies. It explains how to use the internet, set up websites and online shops, use traditional and online public relations including social media, plan advertising and sales promotion campaigns, prepare sales literature and manage exhibitions.

Also with practical advice and tips on getting into export as well as a thorough explanation of the new market concept of Application Selling, Marketing Your Business is an all-in-one guide to everything you need to know about marketing today and is an essential resource for your business.

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