A truly international perspective that integrates both market and nonmarket analysis concisely.

Includes bibliographical references and indexes.

Differentiating strategies in accordance with cultural differences -- Coping with new concerns about corruption and fraud -- Adopting an ethics code and corporate social responsibility (CSR) : why, what, and how? -- Social capital : implications for entrepreneurship and innovation -- Strengthening the firm's knowledge capabilities -- Investing in new technologies -- Industry structure as a determinant of profitability -- Comparing nations as investment locations -- Adjusting to economic volatility -- Analyzing and evaluating political risks -- Seizing opportunities in privatization and regulatory changes -- Ongoing impacts of trade and investment agreements -- Summary and conclusion.

"This text provides students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. David W. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability." "This core text is ideal for courses such as International Management, Environment of Business, Business and Government, Comparative Systems, and similar courses in departments of business, management, political science, and economics."--BOOK JACKET.