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Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : Harvard Business Review Press, c2011.Edition: Expanded and rev. edDescription: xv, 332 p. : ill. ; 21 cmISBN:
  • 9781422161982 (pbk.)
Subject(s): DDC classification:
  • 303.48/33 22
LOC classification:
  • HC 79 .I55 \b L53 2011
Contents:
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 HC 79 .I55 .L53 2011 (Browse shelf(Opens below)) Available 1100027324
Total holds: 0

Includes bibliographical references (p. 287-305) and indexes.

Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.

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