International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe
Material type:
TextPublication details: London : Cengage Learning, c2012 Edition: 6th edDescription: xxv, 440 pages : illustration (some colour) ; 26 cmISBN: - 9781408044070
- HF 1416 .D66 2012
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Open Shelf | Albukhary International University LEVEL 2 | HF 1416 .D66 2012 (Browse shelf(Opens below)) | Available | 1100021611 |
Includes index
"International Marketing Strategy" has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
Helps the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option
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