International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe

By:

Doole, Isobel

Contributor(s):

Lowe, Robin, 1945- [author ]

Material type: Text

TextPublication details: London : Cengage Learning, c2012 Edition: 6th edDescription: xxv, 440 pages : illustration (some colour) ; 26 cmISBN:

9781408044070

Subject(s):

LOC classification:

HF 1416 .D66 2012

Summary: Helps the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 1416 .D66 2012 (Browse shelf(Opens below))	Available	1100021611

Total holds: 0

Includes index

"International Marketing Strategy" has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.

Helps the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option

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