Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore.

Contributor(s):

Gilmore, Fiona [editor]

Material type:

TextPublication details: London : Profile Books, c2004Description: xiv, 263 pages : illustrations ; 20 cmISBN:

1861975929
9781861975928

Subject(s):

LOC classification:

HF 5386 .B73 2004

Summary: This is a collection of essays on the nature of brands and brand-building. Brands examined include L'Oreal, Cadbury's, Guiness, McDonald's, Hewlett Packard and FedEx.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5386 .B73 2004 (Browse shelf(Opens below))					Available			1100029597

Total holds: 0

Includes index.

This is a collection of essays on the nature of brands and brand-building. Brands examined include L'Oreal, Cadbury's, Guiness, McDonald's, Hewlett Packard and FedEx.

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