Total global strategy / George S. Yip, G. Tomas M. Hult.
Material type:
TextPublication details: Boston : Pearson, ©2012.Edition: 3rd edDescription: xxiii, 295 p. : ill . ; 23 cmISBN: - 9780132374729
- HD 62.4 \b .Y57 2012
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Open Shelf | Albukhary International University LEVEL 2 | HD 62.4 .Y57 2012 (Browse shelf(Opens below)) | Available | 1100032220 |
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. ©2003
Understanding global strategy. Diagnosing industry globalization potential. Building global market participation. Designing global products and services. Locating global activities. Creating global marketing. Making global competitive moves. Building the global organization. Regional strategy. Measuring industry drivers, strategy levers, organization factors, and regional focus. Conducting a global strategy analysis
Understanding global strategy --
Diagnosing industry globalization potential --
Building global market participation --
Designing global products and services --
Locating global activities --
Creating global marketing --
Making global competitive moves --
Building the global organization --
Regional strategy --
Measuring industry drivers, strategy levers, organization factors, and regional focus --
Conducting a global strategy analysis.
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