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Persuasion in society / Herbert W. Simons, Jean G. Jones.

By: Contributor(s): Material type: TextPublication details: New York : Routledge, 2011.Edition: 2nd edDescription: xxx, 554 p. : ill. ; 25 cmISBN:
  • 9780415965132
Subject(s):
Contents:
Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Albukhary International University LEVEL 2 HM 1196 .S56 2011 (Browse shelf(Opens below)) Available 1100019328
Total holds: 0

Includes bibliographical references and index.

Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.

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