Handbook of Marketing and Finance / Edited by Shankar Ganesan, University of Arizona, USA

Contributor(s):

Ganesan, Shankar [editor of compilation.]

Material type:

TextLanguage: ENG Publication details: Cheltenham, UK : Edward Elgar, 2012Description: x, 322 pages : illustrations ; 24 cmISBN:

9781849802727

Subject(s):

LOC classification:

HF 5415. H36 2012

Contents:

Pt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5415 .H36 2012 (Browse shelf(Opens below))					Available			1100019641

Total holds: 0

Includes bibliographical references and index.

Pt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction.

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