Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

Contributor(s):

Material type: Text

TextPublication details: Los Angeles : SAGE, c2011.Edition: 3rd editionDescription: xiv, 603 pages ; 29 cmISBN:

9781412980180

Subject(s):

LOC classification:

HF 5415.3 .B32 2011

Contents:

Introduction -- Traits and individual difference variables -- Values and goals -- Involvement, information processing, and affect -- Reactions to marketing stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues

Summary: The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.--Book Jacket.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415.3 .B32 2011 (Browse shelf(Opens below))	Available	1100019352

Total holds: 0

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

Published in cooperation with the Association for Consumer Research.

Includes bibliographical references and index.

Introduction --
Traits and individual difference variables --
Values and goals --
Involvement, information processing, and affect --
Reactions to marketing stimuli --
Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the marketplace --
Sales, sales management, organizational behavior, and interfirm-intrafirm issues

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.
This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs.--Book Jacket.

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