Cover; The Public Relations Handbook; Copyright; Contents; List of figures; List of tables; Notes on contributors; Preface; Part I The context of public relations; Chapter 1 What is public relations?; Chapter 2 Public relations and communications; Chapter 3 Public relations and politics; Chapter 4 Public relations and management; Chapter 5 Ethics, professionalism and regulation; Part II Strategic public relations; Chapter 6 Public relations and corporate communication; Chapter 7 Corporate identity; Chapter 8 Risk, issues and crisis management. Chapter 9 Public relations and corporate social responsibilityChapter 10 Measurement and evaluation; Chapter 11 Public relations and globalisation; Part III Stakeholder public relations; Chapter 12 Media relations in the social media age; Chapter 13 Internal communications; Chapter 14 Financial communications; Chapter 15 Public sector public relations; Chapter 16 Consumer public relations; Chapter 17 Business-to-business public relations; Chapter 18 Not-for-profit public relations; Chapter 19 Digital public relations --
revolution or evolution?; Part IV Shaping the future. Chapter 20 Future challenges for PRBibliography; Index.

The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession.