As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing-business-to-business marketing of greener products has also increased due to customer demand from all business sectors.

Includes bibliographical references and index.

In this book the author describes the design and marketing of greener, more sustainable products, identifying reasons for greener products, including the environment, customer demands, and pressure from the government. He evaluates companies that have been the most successful and investigates best practices from various sectors, such as apparel, chemicals, electronics, consumer packaged goods, medical products, and white goods.