Includes index.

Part One: Strategy Analysis Chapter 1 What Is Strategy and Why Is It Important? Chapter 2 The Strategic Management Process Chapter 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups Chapter 4 Internal Analysis: Resources, Capabilities, and Activities Chapter 5 Competitive Advantage and Firm Performance Part Two: Strategy Formulation Chapter 6 Business Strategy: Differentiation, Cost Leadership, and Integration Chapter 7 Business Strategy: Innovation and Strategic Entrepreneurship Chapter 8 Corporate Strategy: Vertical Integration and Diversification Chapter 9 Corporate Strategy: Acquisitions, Alliances, and Networks Chapter 10 Global Strategy: Competing Around the World Part Three: Strategy Implementation Chapter 11 Organizational Design: Structure, Culture, and Control Chapter 12 Corporate Governance, Business Ethics, and Strategic Leadership Part Four: MINICASES MINICASE 1 Michael Phelps: Strategizing for Gold MINICASE 2 Strategy and Serendipity: A Billion-Dollar Bonanza MINICASE 3 The Home Depot's Eco Options Boost Profit Margins MINICASE 4 Starbucks: Re-creating Its Uniqueness MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt MINICASE 6 JetBlue: Losing the Magic Touch? MINICASE 7 Which Automotive Technology Will Win? MINICASE 8 Core Competencies: From Circuit City to CarMax MINICASE 9 P&G's New Corporate Strategy: "Connect+Develop" MINICASE 10 The Wonder from Sweden: Is IKEA's Success Sustainable? MINICASE 11 Sony's Silos Prevent Collaboration Across Divisions MINICASE 12 PepsiCo's Indra Nooyi: "Performance with a Purpose" Part Five: Cases (Cases marked with a were authored or co-authored specifically for this book by Frank T. Rothaermel.) How to Conduct a Case Analysis CASE 1 Robin Hood CASE 2 The Movie Industry (A) in 2008 CASE 3 The Movie Industry (B) in 2011 CASE 4 Better World Books: Social Entrepreneurship and the Triple Bottom Line CASE 5 Tesla Motors and the U.S. Auto Industry (A) CASE 6 Tesla Motors and the U.S. Auto Industry (B) CASE 7 Rogers' Chocolates CASE 8 Numenta: The Age of Truly Intelligent Machines? CASE 9 GEOX: Breathing Innovation into Shoes CASE 10 InterfaceRAISE: Raising the Bar in Sustainability Consulting CASE 11 Netflix* CASE 12 Best Buy after Circuit City: What's Next? CASE 13 JetBlue Airways: Managing Growth* CASE 14 Bank of America and the New Financial Landscape CASE 15 DeBeers's Diamond Dilemma CASE 16 IBM and the Emerging Cloud-Computing Industry CASE 17 Merck: Open for Innovation? CASE 18 Lego Group: An Outsourcing Journey CASE 19 healthymagination at GE CASE 20 Siemens Energy: How to Engineer a Green Future? CASE 21 Infosys Consulting in the U.S.: What to Do Now? CASE 22 Cemex: The Southdown Offer CASE 23 Cola Wars Continue: Coke and Pepsi in 2006* CASE 24 Cola Wars in China: The Future Is Here CASE 25 Embraer: Shaking Up the Aircraft Manufacturing Market CASE 26 UPS in India: A Package Deal? CASE 27 Genentech: After the Acquisition by Roche CASE 28 Corporate Governance in Three Economies: Germany, Japan, and the United States CASE 29 United Technologies Corporation: Running a Global Ethics and Compliance Program CASE 30 Byte into an Apple * Harvard Business School Premier Case Collection

Synthesizes theory, empirical research, and practical applications to prepare students for the types of challenges they face as managers in the globalized and turbulent business environment of the 21st century. This title includes in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.