International retailing/ Nicholas Alexander; Anne Marie Doherty

By:

Alexander.,Nicholas

Contributor(s):

Doherty, Anne Marie

Material type:

TextPublication details: Oxford: Oxford University Press, 2009Description: xxiii, 371 p. : ill. ; 25 cmISBN:

9780199584130

Subject(s):

Retail trade

LOC classification:

HF5429 .A54 2009

Contents:

Part 1. Internationalization Process -- 1. The Internationalization Process -- 2. Internationalization Theory -- 3. Retail Internationalization Theory -- 4. International Retailers -- 5. Expansion Patterns -- Part 2. Markets -- 6. Regulation and Economy -- 7. Society and Culture -- 8. Retail Structure -- Part 3. Operationalization -- 9. Reasons for Internationalization -- 10. Market Selection -- 11. Market Entry Methods -- 12. Supply Chain Management -- 13. Marketing and Brand Management -- 14. International Retail Divestment -- Part 4. Conclusion -- 15. Conclusion and Future Trends.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5429 .A54 2009 (Browse shelf(Opens below))					Available			1100014443

Total holds: 0

Part 1. Internationalization Process --
1. The Internationalization Process --
2. Internationalization Theory --
3. Retail Internationalization Theory --
4. International Retailers --
5. Expansion Patterns --
Part 2. Markets --
6. Regulation and Economy --
7. Society and Culture --
8. Retail Structure --
Part 3. Operationalization --
9. Reasons for Internationalization --
10. Market Selection --
11. Market Entry Methods --
12. Supply Chain Management --
13. Marketing and Brand Management --
14. International Retail Divestment --
Part 4. Conclusion --
15. Conclusion and Future Trends.

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