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Entrepreneurship and small business management / Steve Mariotti, Caroline Glackin.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston : Prentice Hall, c2012Edition: 1st edDescription: xxxiii, 702 pages : col. ill. ; 28 cmISBN:
  • 9780135030318
  • 0135030315
Subject(s): LOC classification:
  • HD 62.7 .M37 2012
Contents:
Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.
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Holdings
Item type Current library Call number Status Barcode
Open Shelf Albukhary International University LEVEL 2 HD 62.7 .S83 2001 (Browse shelf(Opens below)) Available 1100024406
Red Spot Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016349
Red Spot Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016348
Open Shelf Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016351
Lecturer Collections Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016350
Open Shelf Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016357
Open Shelf Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016356
Open Shelf Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016355
Open Shelf Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016354
Open Shelf Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016353
Open Shelf Albukhary International University LEVEL 2 HD 62.7 .M37 2012 (Browse shelf(Opens below)) Available 1100016352
Total holds: 0

Includes index.

Unit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: fastsigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Ltd. -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: done galleries -- Unit 4 Finding, securing, and managing financial resources -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: bridgecreek -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: mo's chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in the brand -- Unit 6 Case study: avocent.

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