Strategic management : planning for domestic & global competition / John A. Pearce II, Richard B. Robinson, Jr.
Material type:
- 9780078029295 (hbk. : alk. paper)
- 658.4/012 23
- HD 30.28 \b .P432 2013
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Open Shelf | Albukhary International University LEVEL 2 | HD 30.28 .P432 2013 (Browse shelf(Opens below)) | Available | 1100025595 |
Includes various pages of cases in back of book.
Includes bibliographical references and index.
Overview of strategic management -- Strategic management -- Strategy formulation -- Company mission -- Corporate social responsibility and business ethics -- The external environment -- The global environment -- Internal analysis -- Long-term objectives and strategies -- Business strategy -- Multibusiness strategy -- Strategy implementation, control, and innovation -- Implementation -- Organizational structure -- Leadership and culture -- Strategic control -- Innovation and entrepreneurship -- Cases -- Guide to strategic management case analysis -- Glossary G-1 -- Photo credits P-1 -- Name index I-1 -- Subject index I-9 -- Case study index I-19.
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