List of Boxes List of Figures List of Tables; Preface; Preface to the First Edition; 1. Introduction to International Business; 2. International Operations Management; 3. International Business Environment; 4. International Trading Environment; 5. GATT/WTO and Global Liberalisation; 6. International Monetary System and Foreign Exchange Market; 7. International Banking and Eurocurrency Market; 8. International Economic Organisations; 9. International Investment and Finance; 10. Multinational Corporations; 11. International Goods, Services and Financial Flows and Balance of Payments; 12. Globalisation; 13. International Business Intelligence; 14. Market Selection; 15. Market Entry Strategies; 16. Market Coverage Strategies; 17. International Product Decisions; 18. International Pricing; 19. International Distribution; 20. International Promotion; 21. International Organisation and HRM; 22. Some Social Issues in International Business; 23. Trade Policy and Regulation in India; 24. Export Promotion; 25. Trade and BOP of India; 26. India in the Global Setting; 27. Globalisation of Indian Business Case Studies; 1. South East Asian Economic Crisis; 2. The Global Television Receiver Industry; 3. The P & G-Godrej Alliance; 4. Different for Gamble; 5. Ban on Leather Goods from India; 6. Human Rights Protection; 7. Whose Basmati Is It?; 8. Globalisation of Pop Culture; 9. Mahindra & Mahindra; 10. Casual Wear Inc.; 11. Towel Manufacturing Company (TMC); 12. Quality Furniture Ltd.; 13. Porcelain Producer Ltd.; 14. Decorative Tiles Ltd.; 15. Tiles and Ceramics Ltd. (TCL); 16. Garment Export Ltd.; 17. Indian Leather Goods Exports; Name Index; Company Index; Subject Index

This widely adopted text, now in its Fifth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, much of the data and information is updated throughout the text. Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business. WHAT IS NEW TO THIS EDITION: Incorporates latest and uptodate information and data on the areas covered. Quite a few tables have been replaced to give latest information