Business-to-business marketing : analysis and practice / by Robert P Vitale, Joseph J Giglierano, and Waldemar Pfoertsch

By:

Vitale, Robert P

Contributor(s):

Material type: Text

TextPublication details: New Delhi : Dorling Kindersley India Pvt. Ltd. : Prentice Hall, c2011.Description: xxxii, 512 pages : illustrations ; 23 cmISBN:

9788131763308

Subject(s):

Industrial marketing

LOC classification:

HF 5415.1263 .V57 2011

Summary: Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing.

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf	Albukhary International University LEVEL 2	HF 5415.1263 .V57 2011 (Browse shelf(Opens below))	Available	1100026178
Open Shelf	Albukhary International University LEVEL 2	HF 5415.1263 .V57 2011 (Browse shelf(Opens below))	Available	1100026177

Total holds: 0

Includes index.

Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing.

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