Business-to-business marketing : analysis and practice / by Robert P Vitale, Joseph J Giglierano, and Waldemar Pfoertsch

By:

Vitale, Robert P

Contributor(s):

Material type:

TextPublication details: New Delhi : Dorling Kindersley India Pvt. Ltd. : Prentice Hall, c2011.Description: xxxii, 512 pages : illustrations ; 23 cmISBN:

9788131763308

Subject(s):

Industrial marketing

LOC classification:

HF 5415.1263 .V57 2011

Summary: Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HF 5415.1263 .V57 2011 (Browse shelf(Opens below))					Available			1100026178
	Open Shelf	Albukhary International University LEVEL 2				HF 5415.1263 .V57 2011 (Browse shelf(Opens below))					Available			1100026177

Total holds: 0

Includes index.

Written from a practical perspective, 'Business to Business Marketing' helps students with limited marketing experience understand the concepts in business-to-business marketing.

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