Introducing public relations : theory and practice / Keith Butterick

By:

Butterick, Keith

Material type:

TextPublication details: London ; Thousand Oaks, Calif. : SAGE, 2011.Description: xvi, 228 pages : illustrations ; 24 cmISBN:

9788132108931

Subject(s):

Contents:

pt. 1. Public relations in theory. Introducing the theory -- The origins of public relations -- Marketing, advertising and public relations : similarities and differences explored and explained -- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility and ethics -- pt. 2. Public relations in practice. Introducing the practice -- Public relations in-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR campaigns into practice -- Corporate communications and financial PR -- Government and the public sector -- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go next.

Summary: Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Open Shelf	Albukhary International University LEVEL 2				HD 59.6 .G7 .B98 2011 (Browse shelf(Opens below))					Available			1100025228
	Open Shelf	Albukhary International University LEVEL 2				HD 59 .B88 2011 (Browse shelf(Opens below))					Available			1100011369

Total holds: 0

pt. 1. Public relations in theory. Introducing the theory --
The origins of public relations --
Marketing, advertising and public relations : similarities and differences explored and explained --
Reputation management --
Crisis management : public relations centre stage --
Corporate social responsibility and ethics --
pt. 2. Public relations in practice. Introducing the practice --
Public relations in-house --
Public relations consultancies --
Strategy, research, measurement and evaluation --
Putting effective PR campaigns into practice --
Corporate communications and financial PR --
Government and the public sector --
From charities to celebrities : the variety and diversity of PR practice --
Where PR (and you) can go next.

Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.

There are no comments on this title.

to post a comment.