Marketing halal : Creating new economy, new wealth / by Liow Ren Jan.
Material type:
TextPublication details: Petaling Jaya : MPH Group Pub, c2012.Description: 183 p. : ill. ; 15 cmISBN: - 9789674150020
- 9674150021
Contents:
Chapter 1. Going into the Halal business --
Chapter 2. The essence of Halal --
Chapter 3. Running a Halal business --
Chapter 4. Halal compliance --
Chapter 5. Marketing Halal --
Chapter 6. Halal new economy --
Chapter 7. Back to basics --
Chapter 8. Halal success stories in Malaysia.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Open Shelf | Albukhary International University LEVEL 2 | HF 5475 .I74 .L56 2012 (Browse shelf(Opens below)) | Available | 1100027309 |
Total holds: 0
Chapter 1. Going into the Halal business --
Chapter 2. The essence of Halal --
Chapter 3. Running a Halal business --
Chapter 4. Halal compliance --
Chapter 5. Marketing Halal --
Chapter 6. Halal new economy --
Chapter 7. Back to basics --
Chapter 8. Halal success stories in Malaysia.
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